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rakuiboul hasan
Apr 12, 2022
In General Discussions
Delineate the content of the answer: clarify "who" can "answer what" Since the main body of evaluation is the merchant, unlike the traditional C-end user, which is a unity of "decision-making" and "execution", there are decision-making layers (CEO/mini-program leaders) and execution layers (business, product, operation, R&D, etc.) within the merchant. The separation of roles leads to different information that different roles can contribute. Specifically, the decision-making level comprehensively considers the company's strategic goals and layout, and pays attention to the "resource capability level" indicators that can bring actual benefits to merchants, such as traffic, private domain operation effects, etc. The execution layer focuses more on the execution efficiency and experience in the realization of the goal, and can answer the indicators of the "process operation layer" and "rule order layer", such as the smoothness of process operation, the job title email list applicability of audit requirements and normative suggestions, etc. If the decision-making layer is wrongly invited to answer the questions at the execution level, the crux of the detailed problems will not be obtained; if the executive layer is wrongly invited to answer the question of decision-making layout, it is impossible to obtain an accurate and comprehensive answer. It is therefore crucial to clarify "who" can answer the "what" question. At the same time, the decision-making level will determine whether to continue to invest according to the business value provided by the distribution platform and compare the execution cost. Therefore, there is a mutual verification relationship between the two information, and the introduction of multi-role assessment is conducive to obtaining a more comprehensive perspective.
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