Aug 03, 2022
In General Discussions
However, almost 70% of marketers still said their company is working to reduce CPL. 60% of marketers told us optimizing their website to convert leads into customers is among the most effective strategies for lowering CPL — that generally means taking strides like adapting websites for mobile devices or reducing page load times Other effective strategies listed by marketers are: Analyzing advertisement campaign performance data (55.9%) A/B testing (52%) Leveraging organic search traffic by investing in SEO (52.8%) Conducting market research to better understand target audience (51%) Marketing Channels with the. Highest and Lowest Quality of Leads Not every lead is a good lead — they don't all have the need or desire to buy a product or service from your company. To ensure you're reaching your target audience, here is a breakdown of channels fax number list marketers said attract the highest and lowest quality of leads. Marketing channels resulting in highest quality of leads In our survey, 44.7% of marketers mentioned social media as being a channel attracting the highest quality of leads. This could have to do with social media apps relying on targeted algorithms that point users in the direction of the content they like to consume. 41.1% of marketers also Search Engine. Optimization (SEO) as a source for high quality leads, along with content marketing (37.1%), influencer marketing (37.1%), and virtual events, webinars, and conferences (38.1%) Marketing Channels Resulting in the Lowest Quality of Leads Our survey found 38.3% of marketers reported direct mail resulted in the lowest quality of leads. 37.8% also reported the same for email marketing, and 35% answered with experiential marketing. Marketing Channels with Lowest and Highest CPL Similar to CAC, another way to lower the cost of generating leads is to look to channels with the lowest costs. Marketing Channels with the Lowest CPL 45.6% of marketers reported in our survey that email marketing boasts particularly low CPL.