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Omar Faruk
Jul 13, 2022
In General Discussions
Whole: Increase in organic traffic: 85% Increase in mobile organic traffic: 124% AMP's share in mobile has also increased dramatically: The share of AMP in mobile traffic has increased The details of this traffic growth, and the rise of AMP as a part of that traffic, make for an interesting graph: Automotive trends have seen strong growth in traffic Sala also provided a really interesting look at the promises of the AMP platform and the actual results achieved. Here's a quick overview of that: Not all of AMP's promises have been kept However, they have dug into the causes of some of the negatives shown above. For example, like most publishers initially, Motor Trends created AMP pages like regular landing pages, without an optimized funnel. As for lower CTR (click-through rate)? You ghost mannequin effect service might think that their presence in the AMP carousel should increase the CTR. But what happened was that with the carousel placement, they got 6.5x impressions, and the SERP often showed two impressions at once, resulting in lower CTR. Then there is the question of how bad the bounce rates were. They sometimes doubled the rate. Sala's feeling was that it was partly because they hadn't designed an experience to help users go further. Yet their visitors were actually reading the content, so the visits they were getting weren't wasted visits. It took some effort to figure out how to best monetize AMP traffic. In the first four months, AMP eCPMs were 11% lower than their regular ads, but since November they are now 4% higher than standard ads. Next, Sala shared some of the speed bumps they encountered. For example, at one point their ads failed to validate and they lost
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Omar Faruk

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