Pagination pages are used so as not to overload a page with a lot of content, to speed up loading and improve the usability of the site. If you do not optimize these pages, a large number of partial takes will form on the site, which will worsen its position in the SERPs.Update:This article contains markup recommendations that were relevant at the time of writing (November 2018). In March 2019, Google updated its algorithms and no longer uses these attributes. and are no longer signals for a search robot; usage tips are removed from the official help."We noticed that for several years we hadn't used rel next and rel prev in the indexing process, so we decided we could remove that documentation as well," commented John Muelleron, Senior Webmaster Trends Analyst at Google. .Now, Google recommends webmasters place all positions on a single page, if possible, but assures that there will be no issues with pagination indexing."Use pagination.
Googlebot is smart enough to find your next page by looking at the links on the page. We don't need explicit 'prev, next' signals. And yes, [you] have other good reasons to continue to add them (for example, accessibility [of the site] for people with disabilities), added Ilya Grigorik, web performance engineer at Google.What is Pagination in SEOThis is serial page numbering, which is often used to divide the contents of a large catalog (products, articles, reviews, etc.) into Cyprus Mobile Number List multiple pages.Incorrect pagination settings can negatively affect the site's placement in the SERP. The following risks: exist a duplication of existing content, which leads to penalties from search engines; incorrectly marked pagination pages in most cases will not be crawled by crawlers beyond the first or second page. As a result, they will not be indexed.Let's take a detailed look at the main ways to optimize these pages for Google and also assess the difference between them for SEO.Google and pagination pages
Google offers several ways to optimize this, as the official help reports:Do not make changes.Set the button to expand the remaining positions "Show more" in conjunction with a special attribute in the rel="canonical" code.Apply attributes that link web pages to each other: and.We recommendOption 1.Rel="next" and rel="prev" + rel="canonical" on the first page of the pagination. If you don't optimize the text component of pagination pages, the crawler will scan all pages (including product sheets on split pages), but only one page will be included in the index.Option 2.Rel="next" and + rel="canonical" on itself. For example, for the second page:<linkrel="canonical" href="http://site.com/canonical-link.html/?page=2">If you perform text optimization of major SEO blocks - for example, optimize each page for a specific city - all pagination pages will be indexed. Additionally, your site may begin to rank by new keys.We do not recommend1Close paging pages from indexing in any way known to you (robots.txt, noindex, nofollow, via "URL parameters").2Set the button to expand the remaining positions "Show more" in conjunction with a special attribute in the code rel="canonical"3Let it go on its own.The "Show All" button and the rel="canonical" attributeThe rel="canonical" value shows the canonical web page to the robot: there will be a main page in the search, and everything else will be considered copies of it, without participating in the ranking.
Instead, the canonical URL is more often crawled by search bots.With this attribute, you are signaling that all paging-related web pages can be accessed at a single URL, which should be indexed.The introduction scheme of the rel="canonical" attribute is built step by step:a common page is created for the entire product group, for example, all units of the "Coat" category; the button "Show all", "Show all" or a similar meaning, which in turn adds elements, is added; The web page is marked as canonical for search by writing the special value rel="canonical" in the head part.On the technical side, it turns out that we create a common page for the coat section at: http://example.com/palto/?&show-all, marking on other pages the URL: rel="canonical" href="http://example.com/palto/?&show-all"From now on, the entire range of product items, as in our example, will be indexed using the "View All" button.